Ship pages, and pipeline.

Modular templates a marketer can use without a dev. SEO wired in from the first field. AI-assisted authoring you can trust. And analytics that show which pages drive pipeline, not just traffic. Built end-to-end in six weeks, with a fixed scope and a defined go-live.

6 wks
Fixed-scope build
Design system through go-live
6
Named workstreams
Each with an owner on both sides
1
Attribution model
GSC + GA4 + HubSpot, one ledger
Draft · /pricing · v4.2
C-Hub
Block
Layout
Lh
SEO
B-01
Hero · brand
90
ok
B-02
Proof · logo strip
91
ok
B-03
Feature · split
92
ok
B-04
Media · loop
93
ok
B-05
Form · gated PDF
94
ok
B-06
Pricing · 3-tier
95
ok
B-07
FAQ · schema
96
ok
B-08
CTA · booking
97
ok
8
Block types
SEO
Built into template
0
Dev tickets
1 model
Page attribution
01
The problem in the room

Marketing writes. Design decides. Dev ships. Nothing lands.

Every content story we hear is the same shape. The plan is bold. The backlog is fourteen pages deep. The designer is deep on a hero for the Thursday campaign. The CMO refreshes GA and cannot tell which page sourced last quarter's biggest deal. This is not a CMS problem. This is a wiring problem.

Analytics dashboard showing content backlog growing while pages ship flat
Monday 09:12 · CMO’s desk
The backlog grows. The pipeline does not.
Before
“Fourteen pages in the backlog. Two designers deep on a hero. The campaign goes live Thursday.”
Symptom
Every page needs a dev, so nothing ships
Symptom
Design drifts because templates are copy-pasted
Symptom
Nobody knows which page sourced the deal
02
Rebuild the composer

One design system. Twelve blocks. Infinite pages.

Marketers compose from an approved kit. Brand does not drift because it cannot. Dev never opens the file for a new landing page. New page types are the exception, not the norm.

Chaotic mix of design files and one-off templates
Before · Bespoke pages

One-off pages, five brave designers

pricing-v3-FINAL.figma
pricing-v3-FINAL-actually.figma
landing-webinar-Q3-copy.figma
brand-approved-hero.psd
the-CEO-hates-purple.pdf
Every page is a fresh negotiation with design.
Clean modular design system blocks on screen
After · Design system

One design system, twelve blocks, infinite pages

  • 01Hero blocks6 approved variants
  • 02Proof blockslogo, quote, metric
  • 03Feature blockssplit, grid, tabbed
  • 04Form blocksgated + inline + booking
  • 05CTA blocksbanner, card, footer bar
Marketers compose, brand stays intact, dev never opens the file.
03
Every block earns its keep

A page is not designed. It is engineered.

Six annotated moves per template. Hero has a job. Proof has a job. The form knows what it is trading for. FAQ carries schema. CTA is attributed. Decoration is debt.

Page.anatomy · /solutions/rev-ops
Every block earns its keep
Annotated website page mockup with markup notes
Annotated · v4.2
01
Hero · <h1> with primary keyword
02
Proof strip · logo schema markup
03
Feature split · alt text on every image
04
Form · progressive fields, gated PDF
05
FAQ · FAQPage schema for rich results
06
CTA · booking flow attributed to page
Rule
A page is not “designed” until every block earns a job: proof, promise, or action. Decoration is debt.
04
SEO in the template

Rankings are a property of the template, not a checklist.

Schema per template. Core Web Vitals budget enforced in CI. Sitemap and robots automation on publish and unpublish. Topic clusters wired to pillar pages by an actual graph, not a spreadsheet. GSC and rank tracking in the same dashboard as pipeline.

Search analytics dashboard showing keyword performance and schema health
SEO.stack · Wired into the template
Not a checklist, a system
01
L-0194
Core Web Vitals budget
LCP < 2.0s · CLS < 0.05
02
L-0212
Schema per template
Article, FAQ, Product, HowTo
03
L-03auto
Sitemap + robots automation
on publish, on unpublish
04
L-04clean
Canonical + hreflang
no duplicate content signals
05
L-0524
Topic clusters + pillar pages
internal linking by graph
06
L-06live
GSC + rank tracking
in the same dashboard as pipeline
05
AI drafts. Editor decides.

A voice model tuned on your best writing, not the internet's.

We tune the authoring system on your best 40 pages. The editor drafts, rewrites, and translates inside the CMS. Cliches, AI tells, and policy issues are flagged before review. Nothing publishes in an AI voice unless someone signs off.

Text editor with AI-assisted writing and voice tone controls
Voice.tuner · Trained on your best 40 pages
AI drafts · Editor decides
Confidence
82/100
not swaggering, not hedging
Density
68/100
specific verbs, few adjectives
Warmth
55/100
human, not chummy
Editor · /blog/rev-ops-101 · draft
on-brand · 91%

Rev ops is not a dashboard. It is the wiring between the promise you made in marketing and the invoice finance sends on Friday.

In today’s fast-paced world of B2B SaaS, Every mid-market team we meet is running the same three tools with different scars.

We rebuild the middle layer so a signal that lands on Monday reaches the AE by Tuesday, not a Slack thread by Friday.

Flagged · 1 cliche · 1 AI tell · 0 policy issues

Illustrative example draft and scores

06
Idea to live in four days

A publish pipeline, not a Slack thread.

Brief on Monday. Draft on Tuesday. Review on Wednesday. Live on Thursday. Every stage has an owner, an artifact, and a check that must pass. The rewrite loop is a feature, not a fire drill.

Laptop showing a publishing workflow with editor and CMS open
Publish.pipeline · Idea → Live
Brief Monday. Live Thursday.
Target · 4 days
01
Day 1
Brief + keyword + block plan
02
Day 2
Draft · AI + editor pair
03
Day 3
Review · voice + brand + legal
04
Day 4
Stage → publish · 301s auto
Built-in rewrite loop
If review rejects the draft, it routes straight back to Day 2 with reviewer notes no new brief, no lost context.
07
One URL, many pages

The founder and the head of ops should not see the same hero.

Segment-based personalization by ICP. Statistically valid A/B on hero, form, and pricing. Winners are promoted to the default once the agreed confidence threshold is met. Every test tied to pipeline, not just clicks.

Analytics dashboard showing per-segment content variants
Segments × Blocks · Live variants
Winner = default
Which page each ICP actually sees.
Block
Founder
Head of Sales
Head of Marketing
Ops lead
Hero copy
A / control
B / crisp
B / brave
A / control
Proof logos
A / control
A / control
B / crisp
B / brave
Pricing anchor
B / brave
A / control
A / control
B / crisp
CTA text
B / crisp
B / brave
A / control
A / control
Every test tied to pipeline, not just clicks. Winners are promoted to the default once the agreed confidence threshold is met.
08
Every page has a P&L

Which pages actually drive pipeline? Show me.

GSC + GA4 + HubSpot collapsed into one ledger. Sourced, assisted, closed-won revenue on every page. The pages that do not earn their keep get rebuilt or retired. The CMO defends a real number, not a traffic chart.

Financial analytics view tying content pages to revenue
Content.ledger · Sample model
Illustrative · Sample data
Every page has a P&L, or it does not exist.
Page
Sourced
Assisted
Closed-won
Pipeline
/pricing
42
88
12
$284K
/solutions/rev-ops
61
44
8
$196K
/blog/hubspot-audit-guide
34
71
5
$110K
/case-study/datapel
12
96
14
$402K
/compare/vs-marketo
22
18
3
$68K
Same record marketing, sales, and finance see. No dashboard reconciliation before the board deck.
Illustrative example, not a specific client’s measured result
09
Six areas we rebuild

Everything that ships in a Content Hub build.

C-01

Design system + modular blocks

A component library your marketing team composes without breaking brand. Hero, proof, feature, form, pricing, FAQ, CTA: every block a marketer can drop, every variant already approved.

C-02

IA, migration, and redirects

Information architecture built from real search demand. Clean migration from Webflow, WordPress, or wherever, with a full URL and redirect map, QA'd in staging before anything goes live.

C-03

Technical SEO wired in

Schema per template, canonicals, sitemaps, Core Web Vitals budget in CI. SEO is a property of the template, not a checklist a marketer forgets.

C-04

AI authoring with brand voice

A voice model tuned on your best 40 pages. Draft, rewrite, and translate inside the editor. Cliches, AI tells, and policy issues flagged before publish.

C-05

Personalization + A/B

Segment-based blocks by ICP. Statistically designed A/B on hero, form, and pricing. Winners are promoted to the default once the agreed confidence threshold is met.

C-06

Content → pipeline attribution

Every page tied to sourced, assisted, and closed-won revenue. GSC + GA4 + HubSpot in one ledger the CMO can defend in the board room.

10
The plan

Six weeks. Fixed scope. Live on the last day.

Every workstream has a named owner on our side and a named owner on yours. Weekly demo, weekly decision log, one Slack channel. No surprises on week five.

Six-week content build plan on a calendar dashboard
Build.plan · 6 weeks / 9 workstreams
Workstream
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Content + SEO audit
IA + URL / redirect map
Design system + block kit
Template build (10 core)
Schema + technical SEO
Voice model + AI editor
Migration + parity QA
A/B + personalization
Go-live + 301s + GSC
11
What lands in your portal

Ten artifacts. Every one of them survives you.

01
Design system + block kit (Figma + code)
02
10 modular page templates
03
URL map + 301 redirect plan
04
Schema + technical SEO config
05
Topic clusters + pillar page graph
06
Brand voice model + editor plugin
07
A/B + personalization framework
08
Content → pipeline attribution dashboard
09
Marketer editor SOPs + Loom library
10
30-day post-launch tune-up
12
Wires, not duct tape

Connected to the rest of your stack.

We do not leave a hairball of Zaps. Search, analytics, media, voice models, and edge delivery are configured natively where possible, versioned where they are not, and documented either way.

Server rack and integration infrastructure for a content stack
Content Hub · Operating spine
Full connection list · No duct tape
CMS Migration
Webflow (migration)WordPress (migration)Figma
Search
Google Search ConsoleAhrefsSemrush
Analytics
Google Analytics 4SegmentMutiny
AI
OpenAIAnthropic
Delivery
CloudflareVercelGitHubCloudinary
Ops
ZapierSlackNotion
13 · Questions we get

Five questions before you email us.

Q.01Can our marketers really publish without a dev?+
Yes, for anything the design system covers: hero, feature, blog, pricing, landing, comparison. New page types still involve us or your dev, but the 90% case is marketer-shippable by design. Teams we work with typically start shipping pages on their own within the first month.
Q.02What about our current rankings on migration?+
We take a full SEO snapshot before touching anything. We build a full URL and redirect map, QA the migration in staging, and monitor organic performance after launch. We have done this dozens of times and will show you the exact playbook on our first call.
Q.03Is the AI writing going to sound like AI?+
Only if we let it. We tune a voice model on your best 40 pages and the editor flags cliches, AI tells, and policy issues before a page goes to review. AI is a first draft here, not a publish button. Editorial judgment stays with your team.
Q.04Do we need Content Hub Enterprise?+
Only if you need memberships, multi-brand, content approvals at scale, or heavy translation. We audit against your motion and recommend the smallest tier that does the job. Most teams do fine on Pro plus a well-designed template library.
Q.05How do you attribute a page to revenue without a data team?+
HubSpot's contact attribution plus GA4 sessions plus GSC queries collapse into a single ledger inside the portal. First-touch, multi-touch, and closed-won all show against the page. If you have a data team, we ship the raw model so you can extend it. You do not need one to run it.
Content and design workspace background
14 · Ready when you are

Ship pages without waiting for dev, and know which ones drive pipeline.

Send us your portal, your current CMS, and the three pages you wish shipped last month. We come back with a scoped plan, a fixed price, and a start date within a week.